Transmedia project

Carolina Trigo
Simon Johnston

IDIOT is a study on contemporary privacy and camouflage. It approaches the notion of concealment and protection through ubiquity. I have blurred the boundaries of my own identity by creating a plurality of simulated and simultaneous presences. I have given myself over and surrendered my privacy to reinstate it.

“I’m losing my idiot state steadily, I’d much rather be an idiot,” stated Marshal McLuhan. He refers to the original meaning of the word idiot which derives from the Greek idiōtēs, meaning a very private individual or citizen. The project embraces the word as an ironic reference to its original meaning.


The core of the project lies in creating virtual copies of myself and distributing them. For this purpose I created a 3D model of myself and uploaded it to several online databases where users are able to download and use it for free. Each download serves as another copy—the more downloads the more successful the camouflage. I aim to study the outcomes of this gesture by documenting the model as manipulated by other users.

Model available at:
Sketchfab / Google Poly / Cults 3D

[Submission 1]
Kostas Nikellis / Digital Artist
[Submission 2]
Mike Alger / VR Designer @ Google, Inc.

[Submission 3]
Fazel Sayeh / Graphic Designer
[Submission 4]
Mable Chen / Entertainment Designer @ ACCD

[Submission 4]
Mable Chen / Entertainment Designer @ ACCD

[Submission 4]
Mable Chen / Entertainment Designer @ ACCD